Month: August 2016

Stuart Murphy, Managing Director at Rollem has joined the Board of Governors at the new STEM (Science, Technology, Engineering and Maths)  focussed Chapeltown Academy.

For Chapeltown Academy it’s been an excellent end to the first two years, a new 16-19 free school serving north Sheffield. With a dazzling pass rate at A Level of 99.1% (which is above the national average of 98.1%), we have many Year 13 students who are destined for a variety of excellent universities, including Kings College London, Cardiff, York, Leeds, Warwick, Swansea and Sheffield. The Academy supports sciences, languages and academic arts opening its new Hydra Park Campus in September 2016.

Rollem are a world leading print finishing machine design and manufacturing company based at Tankersley, Barnsley with 85% of their business being exported.  Rollem was established over 80 years ago, their team of skilled engineers, design, manufacture, install and train users on their systems.

“To maintain the skill level in the company and the wider engineering industry we are keen to support education programmes such as those at Chapeltown Academy as the STEM subjects are key to this business.  We work closely with a number of programmes promoting STEM in schools and are currently undertaking a KTP project with Sheffield Hallam University which is developing a new product for Rollem which will lead us to be able to expand into new markets.” said Stuart Murphy, Managing Director of Rollem.

He said “Continuing to innovate and develop is key for Rollem to stay ahead in a competitive global market, the skills of our engineers and future engineers is key to this success.”

For more infomation about Chapeltown Academy please visit their website on http://www.chapeltownacademy.com/

Rollem will be attending The BPIF (British Print Industries Federation) and CDi Yorkshire (Creative Digital Industries Yorkshire) brings you the celebrations of Yorkshire Day on the Monday 1st August 2016 (12pm – 2pm) at the Oracle Bar, Leeds. This event will celebrate the regional success of the creative, digital and print industry.

Ian Bennett, Master of the Worshipful Company of Stationers and Newspaper Makers will be in attendance.

The day will include a presentation by Stefan Casey, Business Innovation Manager at The Retail Institute, Leeds Beckett University on Sensory Marketing, followed by networking food and drinks.

In this inaugural year of the Victor Watson Trophy we will recognise the young people who have made such outstanding achievements in our industry.

Programme

12:00 – Arrival

12:10 – Welcome by Robert McClements, Chief Exective at CDi Yorkshire

12:20 – Presentation by Stefan Casey, Business Innovation Manager at The Retail Institute on Sensory Marketing

Presentation outline:

The journey to creating a multisensory consumer experience.

Sensory Marketing and experiences are at the top of most organisations wish lists. Whether you are a brand, a retailer, manufacturer or agency understanding how to deploy Sensory Marketing through print and packaging is now becoming much sought after.

It’s opening up opportunities for those organisations who are embracing Sensory Marketing into their product portfolio to engage directly with the Brands and Retailers in a completely new and different dialogue that transcends disciplines.

Stefan Casey from the Retail Institute at Leeds Beckett University will share some insights into the world of multi-sensory marketing and experiences. Taken from their much in demand Sensory Knowledge Infusion Workshops*, Stefan will explore what it means for print and packaging, more importantly, the opportunities it’s creating.

He will open up your eyes and explore examples of how sensory marketing creates an emotional experience and consumer resonance with a Brand that can last a lifetime. Stefan will touch upon some of the considerations needed to create a true sensory experience for print, packaging and beyond;

Why sensory marketing?

Sensory best practice tips.

Sensation versus perception.

Where next?

12:50 – Networking food and drinks

14:00 – Close

If you would like to register your attendance please email [email protected]