Rollem attending BPIF and CDI Yorkshire event on Yorkshire Day
Rollem will be attending The BPIF (British Print Industries Federation) and CDi Yorkshire (Creative Digital Industries Yorkshire) brings you the celebrations of Yorkshire Day on the Monday 1st August 2016 (12pm – 2pm) at the Oracle Bar, Leeds. This event will celebrate the regional success of the creative, digital and print industry.
Ian Bennett, Master of the Worshipful Company of Stationers and Newspaper Makers will be in attendance.
The day will include a presentation by Stefan Casey, Business Innovation Manager at The Retail Institute, Leeds Beckett University on Sensory Marketing, followed by networking food and drinks.
In this inaugural year of the Victor Watson Trophy we will recognise the young people who have made such outstanding achievements in our industry.
12:00 – Arrival
12:10 – Welcome by Robert McClements, Chief Exective at CDi Yorkshire
12:20 – Presentation by Stefan Casey, Business Innovation Manager at The Retail Institute on Sensory Marketing
The journey to creating a multisensory consumer experience.
Sensory Marketing and experiences are at the top of most organisations wish lists. Whether you are a brand, a retailer, manufacturer or agency understanding how to deploy Sensory Marketing through print and packaging is now becoming much sought after.
It’s opening up opportunities for those organisations who are embracing Sensory Marketing into their product portfolio to engage directly with the Brands and Retailers in a completely new and different dialogue that transcends disciplines.
Stefan Casey from the Retail Institute at Leeds Beckett University will share some insights into the world of multi-sensory marketing and experiences. Taken from their much in demand Sensory Knowledge Infusion Workshops*, Stefan will explore what it means for print and packaging, more importantly, the opportunities it’s creating.
He will open up your eyes and explore examples of how sensory marketing creates an emotional experience and consumer resonance with a Brand that can last a lifetime. Stefan will touch upon some of the considerations needed to create a true sensory experience for print, packaging and beyond;
Why sensory marketing?
Sensory best practice tips.
Sensation versus perception.
12:50 – Networking food and drinks
14:00 – Close
If you would like to register your attendance please email [email protected]